THE ULTIMATE LIST OF BLOG POST IDEAS HOW TO
THE ULTIMATE LIST OF BLOG POST IDEAS TV

THE ULTIMATE LIST OF BLOG POST IDEAS TV

Up until last year, I had no idea that the TV show Frasier was a spinoff of the show Cheers. True repurposing requires that we alter it to make it fresh and appealing to a new audience.

THE ULTIMATE LIST OF BLOG POST IDEAS HOW TO

Garrett Moon of CoSchedule has a helpful reminder as you consider how to repurpose your content: Content repurposing doesn’t just mean that you reuse an old piece of content again and again. If there’s one commonality in all these, it’s this: add value to the original. 12 ways to repurpose content Below, I’ve listed 12 different ways to repurpose old content. Perhaps something has changed in the news since a post went live, or maybe you’ve learned new information since the last time you wrote on the topic. These two posts are the two most popular articles from the past 30 days on the blog-nearly one year later.Īs you’re browsing through your archives, be aware of any topics or articles that you might be able to improve on. Along with this post, our article on colors and marketing from April of last year still ranks as one of our most visited pages. When looking at your monthly report, keep an eye out for top content that was published before the start date of your report, like a January post topping the charts of your March content.įor the past several months, the Buffer blog’s monthly reports have all had the same post at the top: 10 Simple Things You Can Do Today That Will Make You Happier, Backed by Science. It is over five years old.Ĭheck your site analytics to see what posts have performed best in the past month and the past year. This post on common sense SEO by CSS Tricks is one that I could read every day and always find useful.

The high quality of evergreen content ensures that it gets traffic.

The timelessness of evergreen content ensures that it stays relevant.

I’ve found that the two most important elements for evergreen content are timelessness and quality. You might be surprised just how much of your archives qualifies as evergreen. Review your history of posts with an eye toward the following:

The first place to start to find content worth repurposing is your blog archives. Where to find content that deserves repurposing Publishing quality content in a variety of places on a single topic can help raise your profile in the industry and teach others to regard you as an expert. Repurposing goes a long ways toward reaching this quota. Marketing’s Rule of 7 states that buyers need to hear your message seven times before they’ll close the deal. Repetition can be an essential part of sending a message that sinks in. Michael Brenner of SAP has a great way of putting it: “Multi-channel marketing … provides the content our audiences are searching for, in all the places they search.” Repurposing the content for different mediums allows you to meet an audience where they are. Reach a new audience. In many cases, your original piece of content may have only made a splash with one group of customers. Plus, if you take your repurposed content outside your site, you can receive quality links back to your site with the added bonus of controlling the anchor text in the link. Multiple pieces of content around the same topic can generate additional opportunities to target a desired keyword. There are also a number of other advantages to repurposing: You just have to work on getting the content you already have in the hands of more people.” Jafri references advice from Derek Halpern of Social Triggers, who sees the same advantage to repurposing content: “You don’t have to create content day in and day out. I love the way that Salma Jafri, writing for Search Engine Watch, succinctly describes it:

Time is a precious Internet resource, which is why one huge benefit-maybe the hugest-of repurposing content is the time it can save you in the content creation process. With repurposing, you already have a head start on the creation process-and the best parts of your blog don’t need to be kept in the history books. You can breathe new life into old content and continue to gain value from your “Hall of Fame” posts. That’s why repurposing content is such an exciting idea. It’d be a shame to just let them sit there! Our archives have a lot of helpful, popular content. We have Belle’s post about 10 simple ways to be happier, Leo’s post about why Facebook is blue, Courtney’s post about emotion in marketing and my Twitter tips for beginners. I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. Do you have a “Hall of Fame” for your best pieces of content?

2022.09